Privacy Policy

Your privacy is important to us

Last Updated: November 2025

1. Introduction

Fishing Art Platform ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website located at Fishing Art Platform (the "Website").

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Website.

2. Information We Collect

2.1 Information You Provide to Us

We may collect information that you voluntarily provide to us when you:

Contact us through our contact form
Subscribe to our newsletter (if applicable)
Participate in our mini-game
Communicate with us via email or other means

This information may include:

Name
Email address
Message content
Any other information you choose to provide

2.2 Automatically Collected Information

When you visit our Website, we may automatically collect certain information about your device, including:

IP address and approximate geographic location
Browser type and version
Operating system and device type
Screen resolution and display settings
Pages you visit on our Website
Time and date of your visit
Time spent on each page
Referring website addresses (referrers)
Search terms used to find our Website
Clickstream data (navigation paths through the Website)
Device identifiers (if available)
Language preferences
Connection speed and type

2.3 Game-Related Information

When you play our Art-Style Fishing mini-game, we may collect:

Game scores and FS points earned
Number of fish caught
Game session duration
Game preferences and settings
Performance metrics and achievements

This information is stored locally on your device and may be used to improve game functionality.

2.4 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Website and store certain information. For more detailed information about our use of cookies, please see our Cookie Policy.

2.5 Third-Party Information

We may receive information about you from third-party services, including:

Google Analytics for website usage statistics
Google Maps for location services
Social media platforms (if you interact with us through social media)
Publicly available information sources

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Website Operation and Improvement

To provide, maintain, and improve our Website functionality
To ensure Website security and prevent fraud
To monitor and analyse Website performance
To troubleshoot technical issues and errors
To optimise Website loading times and user experience

3.2 Communication

To respond to your inquiries and provide customer support
To send you administrative information, such as updates to our policies
To notify you about changes to our services
To send you marketing communications (only with your consent)
To process and respond to your requests

3.3 Personalisation

To personalise your experience on our Website
To remember your preferences and settings
To customise content based on your interests
To provide location-based features (if applicable)

3.4 Analytics and Research

To analyse usage patterns and trends
To understand how visitors interact with our Website
To conduct research and statistical analysis
To improve our content and services
To develop new features and functionality

3.5 Legal and Security

To comply with legal obligations and regulatory requirements
To protect our rights, property, and safety
To prevent fraud, abuse, and illegal activities
To enforce our Terms of Service
To respond to legal requests and court orders

4. Legal Basis for Processing (GDPR)

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we process your personal data based on the following legal bases:

Consent: When you have given clear consent for us to process your personal data
Legitimate Interests: When processing is necessary for our legitimate interests, such as improving our Website
Legal Obligation: When we need to comply with a legal obligation
Contract: When processing is necessary for the performance of a contract

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

5.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

Website hosting providers
Analytics providers (e.g., Google Analytics)
Email service providers

These service providers are contractually obligated to protect your information and may only use it for the purposes specified by us.

5.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

5.3 Business Transfers

If we are involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.

6. Google Services and Third-Party Integrations

6.1 Google Services

Our Website uses Google services, including Google Maps and Google Analytics. When you interact with these services, Google may collect information according to their own privacy policies. We encourage you to review Google's Privacy Policy at https://policies.google.com/privacy.

Google Analytics: We use Google Analytics to understand how visitors use our Website. Google Analytics collects information such as how often users visit the Website, what pages they visit, and what other sites they used prior to coming to our Website. We use the information we get from Google Analytics to improve our Website. Google Analytics collects only the IP address assigned to you on the date you visit our Website, rather than your name or other identifying information. You can prevent Google Analytics from recognising you on return visits by disabling cookies on your browser or by using the Google Analytics Opt-out Browser Add-on.

Google Maps: We use Google Maps to display location information. When you use Google Maps, Google may collect location data, device information, and usage data. This data is processed according to Google's Privacy Policy.

6.2 Other Third-Party Services

We may use other third-party services that collect information, including:

Website hosting providers
Content delivery networks (CDNs)
Email service providers
Security and monitoring services
Payment processors (if applicable)

These third parties have access to your information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

7. Data Retention

We will retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Our data retention periods are as follows:

Contact Information: Retained for 3 years after your last interaction with us, unless you request deletion
Website Usage Data: Retained for 26 months (Google Analytics default retention period)
Game Data: Stored locally on your device; server-side data retained for 1 year of inactivity
Marketing Communications: Retained until you unsubscribe or request deletion
Legal Records: Retained as required by law (typically 7 years for financial records)

When we no longer need your personal information, we will securely delete or anonymise it in accordance with our data retention policies and applicable law. Anonymised data may be retained indefinitely for statistical and analytical purposes.

8. Your Rights Under UK GDPR

Under UK GDPR and the Data Protection Act 2018, you have the following rights:

Right of Access: You have the right to request copies of your personal data
Right to Rectification: You have the right to request correction of inaccurate or incomplete data
Right to Erasure: You have the right to request deletion of your personal data under certain circumstances
Right to Restrict Processing: You have the right to request restriction of processing of your personal data
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used format
Right to Object: You have the right to object to processing of your personal data
Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw consent at any time

To exercise any of these rights, please contact us using the contact information provided below.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

Encryption: We use SSL/TLS encryption for data transmission
Access Controls: Limited access to personal data on a need-to-know basis
Secure Storage: Personal data stored on secure servers with restricted access
Regular Updates: Security systems and software are regularly updated
Monitoring: Continuous monitoring for security threats and vulnerabilities
Backup Systems: Regular backups with secure storage
Employee Training: Staff trained on data protection and security practices
Incident Response: Procedures in place for security incidents

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security. We encourage you to take steps to protect your personal information, such as using strong passwords and keeping your login credentials confidential.

In the event of a data breach that may affect your personal information, we will notify you and the relevant supervisory authority in accordance with applicable data protection laws.

10. Children's Privacy

Our Website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than the United Kingdom, including countries outside the European Economic Area (EEA). This may occur when:

We use third-party services hosted outside the UK
Our service providers are located in other countries
We need to process data for business operations

When we transfer your personal data outside the UK or EEA, we ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws, including:

Standard Contractual Clauses approved by the European Commission
Adequacy decisions by the European Commission
Other appropriate safeguards as required by UK GDPR

By using our Website, you consent to the transfer of your information to countries outside the UK or EEA, subject to the safeguards described above.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Data Controller Information

For the purposes of UK GDPR and the Data Protection Act 2018, the data controller is Fishing Art Platform. If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Data Controller: Fishing Art Platform
Email: [email protected]
Phone: +44 (0) 20 7846 2874
Address: 78 Marina Quay, London, E14 5RT, United Kingdom
Response Time: We aim to respond to all data protection inquiries within 30 days

14. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data processing practices, please contact us using the information provided above. We will investigate and attempt to resolve any complaints and disputes regarding the use and disclosure of personal information in accordance with this Privacy Policy.

15. Supervisory Authority

If you are not satisfied with our response to your data protection concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection issues:

Website: https://ico.org.uk
Phone: 0303 123 1113
Email: [email protected]
Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

16. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

Posting the updated Privacy Policy on this page
Updating the "Last Updated" date at the top of this Privacy Policy
Sending you an email notification (if we have your email address)
Displaying a prominent notice on our Website

Your continued use of our Website after any changes to this Privacy Policy constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

17. Additional Information

This Privacy Policy should be read in conjunction with our Terms of Service and Cookie Policy. Together, these documents govern your use of our Website and our handling of your information.

If any provision of this Privacy Policy is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that this Privacy Policy shall otherwise remain in full force and effect.